As Media Specialist for CDC Vietnam, I developed a broad media strategy to promote its healthcare-related activities to target audiences. These audiences included local and US public, Vietnamese and US policy-makers, and most-at-risk populations to HIV/AIDS, tuberculosis and influenza.

The strategy merged digital and traditional media to engage, educate and entertain key audiences.

Working closely with the US Embassy's Vietnam HQ, we integrated our media strategies to reach the widest audience possible.

By broadcasting our stories through popular channels, I helped to raise awareness on how CDC worked with the Vietnamese government to boost health systems and ensure most-at-risk populations could gain access to essential healthcare services.